EMI is one of the world’s leading music companies, home to some of the most successful and best known recording artists and includes both EMI Music and EMI Music Publishing. EMI represents more that 1,000 artists including Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, Luke Bryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, Massive Attack, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah, Thirty Seconds To Mars, KT Tunstall, Keith Urban, Amaral, Air and Camille, Empire of the Sun, Tiziano Ferro and Vasco Rossi, Flex, LaFee and Hikaru Utada.
The projects were two – Developed Enhanced CDs for EMI artists and provide Strategic Marketing Services.
Prior to the DVD, the music industry worked to develop enhanced CD Audio discs containing additional features such as interview with the artists, music videos, fan clubs, online connections, online merchandise stores, interactive sheet music and MIDI files, and other options. Digital Cowboys created numerous designs and prototypes including this one for the Rolling Stones.
Digital Cowboys also provided strategic marketing advice on the changing music industry including behavioral shifts in consumer attitudes and the digital transformation of the marketplace. The partners recommended alternative product, distribution, marketing and promotion strategies for the record labels and distribution companies. The partners also explored the changing state of music publishing and the possibilites for alternative income streams beyond ring tones and the potential impact of alternative licenses on the business climate.