Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. And the company behind it—PepsiCo—has grown as well, standing today as the premier marketer of refreshment beverages, juices and snack foods. Pepsi has long been associate with music from the Pepsi Generation day with Michael Jackson through Lionel Richie, Tina Turner, David Bowie, Glen Frey, Gloria Estefan and Ray Charles.
The project was to advise Pepsi on the Future of the Music Industry and provide insight on moibile strategy, market trends and product tie-ins. Digital Cowboys prepared an executive briefing for the marketing teams and described various mobile scenarios for Pepsi to explore.