Tastemate is a startup developing geosocial mobile platforms for live events. The first product is the Tastemate Mobile Merch Table providing social commerce for concerts and sporting events. Entertainers, teams, managers and merchandisers all benefit from Tastemate by connecting with a community of fans passionate about their brands and interacting with them to sell more. Tastemate engages the audience through contests, integrated conversations and social commerce and delivers valuable data that helps marketers better understand their fanbase, guide strategic decision making, and increase revenue per fan.
Digital Cowboys has been advising the company since its inception and has invested in the business and secured seed capital for the startup. A business plan was developed, the initial product design complete and the company is in the process of field testing and gathering customer feedback. As a result of our efforts, Tastemate is now in the process of being acquired by another company.