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	<title>Comments on: Paul McGuinness (U2’s Manager) speaks out at Cannes.</title>
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	<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/</link>
	<description>Business Development &#124; Marketing &#124; Consulting Services</description>
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		<title>By: Mick T.</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-384</link>
		<dc:creator><![CDATA[Mick T.]]></dc:creator>
		<pubDate>Fri, 06 Mar 2009 22:35:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-384</guid>
		<description><![CDATA[aul talks some sense about artists needing to be reimbursed for their works. However, his comments about getting ISP&#039;s to determine what their (the ISP&#039;s) customers are doing on behave of another industry is off the wall. Imagine the copyright holder of &quot;Happy Birthday&quot; telling the phone company to monitor people&#039;s phone calls to make sure they&#039;re not singing &quot;Happy Birthday&quot; over the phone (and if they do sent them a bill on behalf of the copyright holder)? Or car companies saying that toll-roads have to make sure that people aren&#039;t driving vehicles that affect their business model? It&#039;s just asinine to expect this, and the record companies and established big bands need to adjust to changes in the technology.

The record industry needs to determine how to adjust to new technologies, instead of trying to get new technologies to adjust to the record companies outmoded business paradigm. For example, the English band &quot;The Arctic Monkeys&quot; inadvertently used peer-to-peer, YouTube, and other Web 2.0&#039;ish technologies to create, support, and feed their fan base before they released their first album: http://en.wikipedia.org/wiki/Arctic_Monkeys#Formation_and_early_years

For small bands the Internet and file sharing can be a powerful medium that they can use to reach out to ever-greater numbers of fans. And because many of the up-and-coming bands have experienced these technologies they may have a better understanding of how they work, unlikes many of the senior Record Companies executives who still don&#039;t know or understand what the Internet is (it&#039;s what you make of it). And because of the Internet, we may have end up with a more diverse richer music environment than if we let our tastes be determine by the Recording Industry.

Also, just about every single DRM initiative so far has failed, look at Yahoo, anyone who bought DRM music from them is now unable to listen to their legally purchased music:
http://arstechnica.com/old/content/2008/07/drm-still-sucks-yahoo-music-going-dark-taking-keys-with-it.ars

I suspect that big established bands such as U2 and Metallica are so entrenched in the 20th century record company business model that all they see is the loss of potential sales of their work. Potential sales not actual sales, an &quot;illegally&quot; downloaded song does not represent a lost sale. Also, the way many younger people treat music is different and changing from the way that their seniors treat music; music is no longer something you buy and owe, it&#039;s something that&#039;s free and which you share with your friends. For many musicians I believe that they&#039;d be happy to know that their music reaches a larger audience, however this doesn&#039;t put bread on the table which means musicians need to be more innovative in how they earn money to support their music. (Which means there&#039;s a niche there for people with the technology savvy &amp; marketing skills to help bands with this).

To be honest I feel the (majority of the) record companies cares about one thing; profits, and damn be the fans and the musicians. To bad there aren&#039;t more companies around like the former Factory Records.]]></description>
		<content:encoded><![CDATA[<p>aul talks some sense about artists needing to be reimbursed for their works. However, his comments about getting ISP&#8217;s to determine what their (the ISP&#8217;s) customers are doing on behave of another industry is off the wall. Imagine the copyright holder of &#8220;Happy Birthday&#8221; telling the phone company to monitor people&#8217;s phone calls to make sure they&#8217;re not singing &#8220;Happy Birthday&#8221; over the phone (and if they do sent them a bill on behalf of the copyright holder)? Or car companies saying that toll-roads have to make sure that people aren&#8217;t driving vehicles that affect their business model? It&#8217;s just asinine to expect this, and the record companies and established big bands need to adjust to changes in the technology.</p>
<p>The record industry needs to determine how to adjust to new technologies, instead of trying to get new technologies to adjust to the record companies outmoded business paradigm. For example, the English band &#8220;The Arctic Monkeys&#8221; inadvertently used peer-to-peer, YouTube, and other Web 2.0&#8242;ish technologies to create, support, and feed their fan base before they released their first album: <a href="http://en.wikipedia.org/wiki/Arctic_Monkeys#Formation_and_early_years" rel="nofollow">http://en.wikipedia.org/wiki/Arctic_Monkeys#Formation_and_early_years</a></p>
<p>For small bands the Internet and file sharing can be a powerful medium that they can use to reach out to ever-greater numbers of fans. And because many of the up-and-coming bands have experienced these technologies they may have a better understanding of how they work, unlikes many of the senior Record Companies executives who still don&#8217;t know or understand what the Internet is (it&#8217;s what you make of it). And because of the Internet, we may have end up with a more diverse richer music environment than if we let our tastes be determine by the Recording Industry.</p>
<p>Also, just about every single DRM initiative so far has failed, look at Yahoo, anyone who bought DRM music from them is now unable to listen to their legally purchased music:<br />
<a href="http://arstechnica.com/old/content/2008/07/drm-still-sucks-yahoo-music-going-dark-taking-keys-with-it.ars" rel="nofollow">http://arstechnica.com/old/content/2008/07/drm-still-sucks-yahoo-music-going-dark-taking-keys-with-it.ars</a></p>
<p>I suspect that big established bands such as U2 and Metallica are so entrenched in the 20th century record company business model that all they see is the loss of potential sales of their work. Potential sales not actual sales, an &#8220;illegally&#8221; downloaded song does not represent a lost sale. Also, the way many younger people treat music is different and changing from the way that their seniors treat music; music is no longer something you buy and owe, it&#8217;s something that&#8217;s free and which you share with your friends. For many musicians I believe that they&#8217;d be happy to know that their music reaches a larger audience, however this doesn&#8217;t put bread on the table which means musicians need to be more innovative in how they earn money to support their music. (Which means there&#8217;s a niche there for people with the technology savvy &amp; marketing skills to help bands with this).</p>
<p>To be honest I feel the (majority of the) record companies cares about one thing; profits, and damn be the fans and the musicians. To bad there aren&#8217;t more companies around like the former Factory Records.</p>
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		<title>By: jake</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-383</link>
		<dc:creator><![CDATA[jake]]></dc:creator>
		<pubDate>Sun, 21 Sep 2008 20:34:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-383</guid>
		<description><![CDATA[The change ring is major failure. its a dumb idea wanting to be cool but its nothing more than a bunch of dudes tying to steal glory off of obama.

A major public scam that seems like a &quot;legit/nice idea for a nice cause&quot; yeah right!]]></description>
		<content:encoded><![CDATA[<p>The change ring is major failure. its a dumb idea wanting to be cool but its nothing more than a bunch of dudes tying to steal glory off of obama.</p>
<p>A major public scam that seems like a &#8220;legit/nice idea for a nice cause&#8221; yeah right!</p>
]]></content:encoded>
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		<title>By: AJ Bontempo</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-382</link>
		<dc:creator><![CDATA[AJ Bontempo]]></dc:creator>
		<pubDate>Fri, 08 Aug 2008 20:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-382</guid>
		<description><![CDATA[Paul,
I am reaching out to you because I have created a fundraising vehicle for american charities while reaching out to the youth in our country through a wearable symbol in support of Barack O&#039;bama&#039;s message of CHANGE. Please check out my website www.thechangering.com and see for yourself. It is about music, fashion, charities and much more. You can get me on that email or ajbontempo@aol.com       Thank you]]></description>
		<content:encoded><![CDATA[<p>Paul,<br />
I am reaching out to you because I have created a fundraising vehicle for american charities while reaching out to the youth in our country through a wearable symbol in support of Barack O&#8217;bama&#8217;s message of CHANGE. Please check out my website <a href="http://www.thechangering.com" rel="nofollow">http://www.thechangering.com</a> and see for yourself. It is about music, fashion, charities and much more. You can get me on that email or <a href="mailto:ajbontempo@aol.com">ajbontempo@aol.com</a>       Thank you</p>
]]></content:encoded>
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		<title>By: newsong notes &#187; Blog Archive &#187; Open Letter to McGuiness</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-381</link>
		<dc:creator><![CDATA[newsong notes &#187; Blog Archive &#187; Open Letter to McGuiness]]></dc:creator>
		<pubDate>Wed, 16 Jul 2008 02:05:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-381</guid>
		<description><![CDATA[[...] Dear Paul, [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] Dear Paul, [...] </p>
]]></content:encoded>
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		<title>By: Rich Hughes</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-380</link>
		<dc:creator><![CDATA[Rich Hughes]]></dc:creator>
		<pubDate>Sun, 08 Jun 2008 03:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-380</guid>
		<description><![CDATA[I think Paul McGuinness will soon see that as sites like Amazon.com make buying mp3 audio easy and free of iTunes usage conditions, people will be buying more and stealing less. I know I&#039;d rather buy music than deal with Limewire and get bad versions, at low rates, with no album artwork and also deal with all the general hassle.

Richard Pryde Hughes
Production Music Library - Urban Dropz
http://www.ProductionMusicLibrary.com]]></description>
		<content:encoded><![CDATA[<p>I think Paul McGuinness will soon see that as sites like Amazon.com make buying mp3 audio easy and free of iTunes usage conditions, people will be buying more and stealing less. I know I&#8217;d rather buy music than deal with Limewire and get bad versions, at low rates, with no album artwork and also deal with all the general hassle.</p>
<p>Richard Pryde Hughes<br />
Production Music Library &#8211; Urban Dropz<br />
<a href="http://www.ProductionMusicLibrary.com" rel="nofollow">http://www.ProductionMusicLibrary.com</a></p>
]]></content:encoded>
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		<title>By: New York State Of Mind</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-379</link>
		<dc:creator><![CDATA[New York State Of Mind]]></dc:creator>
		<pubDate>Sat, 03 May 2008 17:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-379</guid>
		<description><![CDATA[In reading this story and the comments on this blog, I reflected on the music industry when U2 started recording in 1980 for Island Records and where the music industry is today.

I find it interesting that Mr. McGuinness speaks out on copying/downloading content today. Was his views the same when his client started recording? I would think Mr. McGuinness would have been only too happy to have his client&#039;s intellectual property copied to other mediums (cassettes, CDs) as this may have translated to having more revenue generated for his client in the way of concert tickets sales, merchandising, and ultimately record sales.

As for the comments made about artists doing what they do for the love of their art or starving for their art, I have two words: spare me. No artist wants their intellectual property to be copied or downloaded without some form of fair compensation.

I do agree, however, there needs to a way for the parties involved (record companies, artists, and ISP entities) to provide a business model where revenue can be generated to protect intellectual property. I don&#039;t believe the ability to prevent copying or downloading intellectual property will work long term. One can build a sophisticated mousetrap only to have someone else disable the mousetrap. This has proven to be the case over time.

The music industry has to come to terms that torrents sites and P2P is here to stay. Instead of fighting them, work with them to share revenue. ISP&#039;s can help in charging additional fees for downloading from torrent sites or P2P. All the components to track where downloads containing copyrighted intellectual property is in place today.

In closing, the business model used in the recording industry needs to reflect all the potential revenue streams where the record company and artist can profit while preserving intellectual property. The ditigal age has exposed the need to change for all concerned.]]></description>
		<content:encoded><![CDATA[<p>In reading this story and the comments on this blog, I reflected on the music industry when U2 started recording in 1980 for Island Records and where the music industry is today.</p>
<p>I find it interesting that Mr. McGuinness speaks out on copying/downloading content today. Was his views the same when his client started recording? I would think Mr. McGuinness would have been only too happy to have his client&#8217;s intellectual property copied to other mediums (cassettes, CDs) as this may have translated to having more revenue generated for his client in the way of concert tickets sales, merchandising, and ultimately record sales.</p>
<p>As for the comments made about artists doing what they do for the love of their art or starving for their art, I have two words: spare me. No artist wants their intellectual property to be copied or downloaded without some form of fair compensation.</p>
<p>I do agree, however, there needs to a way for the parties involved (record companies, artists, and ISP entities) to provide a business model where revenue can be generated to protect intellectual property. I don&#8217;t believe the ability to prevent copying or downloading intellectual property will work long term. One can build a sophisticated mousetrap only to have someone else disable the mousetrap. This has proven to be the case over time.</p>
<p>The music industry has to come to terms that torrents sites and P2P is here to stay. Instead of fighting them, work with them to share revenue. ISP&#8217;s can help in charging additional fees for downloading from torrent sites or P2P. All the components to track where downloads containing copyrighted intellectual property is in place today.</p>
<p>In closing, the business model used in the recording industry needs to reflect all the potential revenue streams where the record company and artist can profit while preserving intellectual property. The ditigal age has exposed the need to change for all concerned.</p>
]]></content:encoded>
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		<title>By: michael</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-378</link>
		<dc:creator><![CDATA[michael]]></dc:creator>
		<pubDate>Sun, 27 Apr 2008 18:23:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-378</guid>
		<description><![CDATA[Calling someone who downloads music for free or shares it with their friends a &#039;thief&#039; is too strong a word regardless of the legal position (although un inforced) which deems them to be so.

Essentially artists ( bar the exception of the 1900&#039;s ) have always been poor. You must suffer for your art. The &#039;gift&#039; , and that is what the creation of art is, has a price for the &#039;artist&#039;.

If as an artist you have a family you must find a job. Being an artist is not a job. If you are a true artist it is a vocation you are following. If you get some crumbs from the table you&#039;re lucky. Thats&#039; how it always was and that is how it will be.

Sad but true.

One last point. When at school in the 80&#039;s and 90&#039;s most people taped their music from others. THE FANS bought it, Like Christians buy the bible, Buddhists buy a yoga DVD and a fat man and Muslims buy the Koran and some nice clothes. There were few FANS back then. There are few FANS now. If you don&#039;t buy your music you are not a FAN. That&#039;s all. Of course you can inherit a bible, find a yoga DVD and get some nice clothes from OXfam.....( metaphors suck don&#039;t they ).

Anyway, there never have been many FANS of music. Download people are mainly more interested in football and other things like food etc. Why not! I could starve with pleasure listening to the great music of the past 900 years that I have &#039;bought&#039;.

Oh and look what nearly always happens to rich rock/pop/jazz stars. They F*** up their lives and people they love, destroy their health and dodge paying tax by living in Ireland or wherever....

Peace be with this house.

Michael


ps if this makes no sense....that&#039;s cool. It&#039;s just an opinion.]]></description>
		<content:encoded><![CDATA[<p>Calling someone who downloads music for free or shares it with their friends a &#8216;thief&#8217; is too strong a word regardless of the legal position (although un inforced) which deems them to be so.</p>
<p>Essentially artists ( bar the exception of the 1900&#8242;s ) have always been poor. You must suffer for your art. The &#8216;gift&#8217; , and that is what the creation of art is, has a price for the &#8216;artist&#8217;.</p>
<p>If as an artist you have a family you must find a job. Being an artist is not a job. If you are a true artist it is a vocation you are following. If you get some crumbs from the table you&#8217;re lucky. Thats&#8217; how it always was and that is how it will be.</p>
<p>Sad but true.</p>
<p>One last point. When at school in the 80&#8242;s and 90&#8242;s most people taped their music from others. THE FANS bought it, Like Christians buy the bible, Buddhists buy a yoga DVD and a fat man and Muslims buy the Koran and some nice clothes. There were few FANS back then. There are few FANS now. If you don&#8217;t buy your music you are not a FAN. That&#8217;s all. Of course you can inherit a bible, find a yoga DVD and get some nice clothes from OXfam&#8230;..( metaphors suck don&#8217;t they ).</p>
<p>Anyway, there never have been many FANS of music. Download people are mainly more interested in football and other things like food etc. Why not! I could starve with pleasure listening to the great music of the past 900 years that I have &#8216;bought&#8217;.</p>
<p>Oh and look what nearly always happens to rich rock/pop/jazz stars. They F*** up their lives and people they love, destroy their health and dodge paying tax by living in Ireland or wherever&#8230;.</p>
<p>Peace be with this house.</p>
<p>Michael</p>
<p>ps if this makes no sense&#8230;.that&#8217;s cool. It&#8217;s just an opinion.</p>
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		<title>By: producer notes &#187; Blog Archive &#187; Inspirational Links of the Moment::4.14.08</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-377</link>
		<dc:creator><![CDATA[producer notes &#187; Blog Archive &#187; Inspirational Links of the Moment::4.14.08]]></dc:creator>
		<pubDate>Mon, 14 Apr 2008 14:24:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-377</guid>
		<description><![CDATA[[...] Future Of Music: Manifesto for the Digital Music Revolution&#8221; Oh yeah, and he posted a [full transcript] of the Paul McGuiness speech.    &#160;&#160;&#160; Read More&#160;&#160;&#160;           Post a [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] Future Of Music: Manifesto for the Digital Music Revolution&#8221; Oh yeah, and he posted a [full transcript] of the Paul McGuiness speech.    &nbsp;&nbsp;&nbsp; Read More&nbsp;&nbsp;&nbsp;           Post a [...] </p>
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		<title>By: noreen</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-376</link>
		<dc:creator><![CDATA[noreen]]></dc:creator>
		<pubDate>Sat, 12 Apr 2008 18:07:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-376</guid>
		<description><![CDATA[Paul McGuinness calls fans thieves for for availing of free music downloads,while himself and U2 avail of tax concessions, both in Ireland and when that was finished by moving their finances to Amsterdam. Maybe if they paid their proper tax dues more fans could afford to pay for downloads. A case of the kettle calling the pot black.]]></description>
		<content:encoded><![CDATA[<p>Paul McGuinness calls fans thieves for for availing of free music downloads,while himself and U2 avail of tax concessions, both in Ireland and when that was finished by moving their finances to Amsterdam. Maybe if they paid their proper tax dues more fans could afford to pay for downloads. A case of the kettle calling the pot black.</p>
]]></content:encoded>
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		<title>By: U2&#8217;s Manager Speech at MIDEM 2008 &#171; The New Rockstar Philosophy</title>
		<link>http://digitalcowboys.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes-2/#comment-375</link>
		<dc:creator><![CDATA[U2&#8217;s Manager Speech at MIDEM 2008 &#171; The New Rockstar Philosophy]]></dc:creator>
		<pubDate>Sat, 05 Apr 2008 20:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/2008/01/29/paul-mcguinness-u2s-manager-speaks-out-at-cannes/#comment-375</guid>
		<description><![CDATA[[...] Read the whole transcript of his speech at Dave Kusek&#8217;s Blog (The Future of Music)&#8212;&gt; HERE [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] Read the whole transcript of his speech at Dave Kusek&#8217;s Blog (The Future of Music)&#8212;&gt; HERE [...] </p>
]]></content:encoded>
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