Reason #1 People are still following the pop culture… Which is still controlled by large record companies. Who have the money to market artists and connections with radio stations, clubs, promoters and the like.

Reason #2 Now record labels have figured out how to mingle within the once sub-culture scenes and market to fans and find artists from. Myspace, Warped Tour, etc. The record companies now have another place to distribute and market music to a once anti big-label crowd.

Reason #3 Saturation, there is so much noise out there, so many bands right at your fingertips we start to get music Attention Deficit Disorder. Punk, Metal, Rock, Emo, Indie is in every Hot Topic in American Malls. Too many choices…

There are plenty of great bands in the underground scenes in America. The problem is, nobody cares anymore. I have watched some really great bands which once would draw large crowds repeatedly for years who now are lucky to break 100. It is tough, will it swing back around to the time when a bootleg studio vinyl (now mp3) was the coolest thing to collect along with the story it came with? Where fans support their favorite bands and not move on to the next myspace hotness in a week?

I loved the part in your book (future of music) about the manager/artist creating and managing their own micro music empire doing direct to fans. It’s happening more and more now.

You can do a lot yourself if you educate yourself and hustle. In addition, our good friend, the internet, has made promotional efforts entirely dependent on your creativity and consistency, not your marketing dollars.

Hoover

NewRockstarPhilosophy.com

Now if we could only get what happened to our industry to happen to the business of politics…