Comments on: The Marketing is the Message http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/ Business Development | Marketing | Consulting Services Fri, 25 May 2012 13:16:51 +0000 hourly 1 http://wordpress.com/ By: How to fix the music industry - Pagina 2 - homerecording.be forum http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/#comment-813 Tue, 15 Sep 2009 11:23:00 +0000 http://www.futureofmusicbook.com/2009/08/the-marketing-is-the-message/#comment-813 [...] wordt aangeboden voor de tanende inkomsten van de muzikant… Zeer interessant om lezen. The Marketing is the Message | Future Of Music IZ. __________________ For Greater Good – Nothing Is Louder Than The End Of A Song That Has [...]

]]> By: Marketing Strategies in a New Music Marketplace | Studio Manifesto http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/#comment-812 Fri, 11 Sep 2009 13:02:58 +0000 http://www.futureofmusicbook.com/2009/08/the-marketing-is-the-message/#comment-812 [...] change your marketing strategy: get people to market your music for you, viral style, for free. This article goes into detail about ways to brand your band, and alternative ways to make money from your music. [...]

]]> By: The Marketing is the Message http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/#comment-811 Mon, 10 Aug 2009 13:01:24 +0000 http://www.futureofmusicbook.com/2009/08/the-marketing-is-the-message/#comment-811 [...] VIEW ARTICLE SOURCE [...]

]]> By: Roger Thornton Brown http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/#comment-810 Sat, 08 Aug 2009 16:16:50 +0000 http://www.futureofmusicbook.com/2009/08/the-marketing-is-the-message/#comment-810 I have long advocated internet providers paying a fee for music downloaded via their services but not a flat rate fee. Radio operates on similar basis to the one I imagine, where artists are paid a fee based on the number of plays. Digital media makes this process even easier.

I don’t think artists should compete for people’s attention any more either. Music and musicians are no longer the commodity they once were. Music is increasingly consumed as background noise or as a lifestyle accessory it is not the end in itself that the whole thinking about promoting artists and CD, or download supposes.

]]> By: Jeff Smith http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/#comment-809 Wed, 05 Aug 2009 17:37:04 +0000 http://www.futureofmusicbook.com/2009/08/the-marketing-is-the-message/#comment-809 I am very leery of a users fee for accessing music. It reminds me of when record companies went to the CD format, it drastically lowered their manufacuring costs, yet they raised the pricing structure above where vinyl and cassettes had been. Pure greed, and they dug their own grave, but not without raping customers and artists for almost two decades with the CD format.

I suspect that the telecom and ISP giants are the new villians and that their profit margins on delivering “free” content are as obcene as the recording industry was in the past. I think that they should absorb the cost of the blanket licensing that is needed for the next music business model. They are the gatekeepers that are collecting all the money for our access to the internet and it’s content. Unfortunately, like all big business, they can never be satisfied with just a reasonable profit like most other businesses, they need to make mega-profit. I predict the gov’t will have to get involved and force the issue. I am opposed to a user fee because I already pay good money to access “free” content now.

]]> By: Label:Life » Blog Archive » The Music Industry Today - August 5, 2009 http://digitalcowboys.com/2009/08/05/the-marketing-is-the-message/#comment-808 Wed, 05 Aug 2009 13:03:56 +0000 http://www.futureofmusicbook.com/2009/08/the-marketing-is-the-message/#comment-808 [...] Music Industry Today – August 5, 2009 Category: Music Business The Marketing is the Message – August 5, 2009Mistah F.A.B. hoping for viral success with Twitter song – August 5, [...]

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