Berklee Press just released a new book from Mike King titled Music Marketing: Press, Promotion, Distribution, and Retail. The book presents a step by step integrated approach to marketing 2.0 which leverages the new music marketing opportunities available for musicians and managers and the best practices for traditional outlets that still matter. If you are looking to develop a targeted marketing plan for your band, this book will be a big help.
Chris Stone, Founder of the legendary Record Plant Studios, says:
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”