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	<title>Comments on: New Media Economics in Indie Rap &#8211; Welcome to the Future</title>
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	<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/</link>
	<description>Business Development &#124; Marketing &#124; Consulting Services</description>
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		<title>By: Pity The Cool &#187; Blog Archive &#187; Dead: Australia&#8217;s Best Music Blog</title>
		<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/#comment-994</link>
		<dc:creator><![CDATA[Pity The Cool &#187; Blog Archive &#187; Dead: Australia&#8217;s Best Music Blog]]></dc:creator>
		<pubDate>Fri, 30 Apr 2010 02:52:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/?p=984#comment-994</guid>
		<description><![CDATA[[...] It would be naive to consider that anyone of them have read (or care to read) the commentary of David Kusek and artists like MC [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] It would be naive to consider that anyone of them have read (or care to read) the commentary of David Kusek and artists like MC [...] </p>
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		<title>By: Dave Kusek</title>
		<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/#comment-993</link>
		<dc:creator><![CDATA[Dave Kusek]]></dc:creator>
		<pubDate>Wed, 24 Mar 2010 15:38:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/?p=984#comment-993</guid>
		<description><![CDATA[Jefe - your thoughts are well taken.  It is a very difficult market in many respects and there is no simple or easy path or solution that is going to work for everyone.  Music as a service is evolving and is going to take on many different meanings.  Licensing music is a service, performing music is a service, and accessing music online via Pandora, Last FM, Spotify, etc is also a service.  The main thing in my view is to keep trying new things, keep pushing yourself to market and remain flexible to jump on opportunities as they present themselves.]]></description>
		<content:encoded><![CDATA[<p>Jefe &#8211; your thoughts are well taken.  It is a very difficult market in many respects and there is no simple or easy path or solution that is going to work for everyone.  Music as a service is evolving and is going to take on many different meanings.  Licensing music is a service, performing music is a service, and accessing music online via Pandora, Last FM, Spotify, etc is also a service.  The main thing in my view is to keep trying new things, keep pushing yourself to market and remain flexible to jump on opportunities as they present themselves.</p>
]]></content:encoded>
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		<title>By: “Music was a product, now it is a service” &#171; Digitize Music Online</title>
		<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/#comment-992</link>
		<dc:creator><![CDATA[“Music was a product, now it is a service” &#171; Digitize Music Online]]></dc:creator>
		<pubDate>Mon, 22 Mar 2010 23:05:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/?p=984#comment-992</guid>
		<description><![CDATA[[...] was a product, now it is a&#160;service”  “Music was a product, now it is a service”. This is sadly the reality of the business. The new generations of artists and consumers have made [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] was a product, now it is a&nbsp;service”  “Music was a product, now it is a service”. This is sadly the reality of the business. The new generations of artists and consumers have made [...] </p>
]]></content:encoded>
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	<item>
		<title>By: Beth</title>
		<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/#comment-991</link>
		<dc:creator><![CDATA[Beth]]></dc:creator>
		<pubDate>Mon, 22 Mar 2010 16:55:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/?p=984#comment-991</guid>
		<description><![CDATA[“Music was a product, now it is a service” thank gosh for that.]]></description>
		<content:encoded><![CDATA[<p>“Music was a product, now it is a service” thank gosh for that.</p>
]]></content:encoded>
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		<title>By: New Media Economics in Indie Rap</title>
		<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/#comment-990</link>
		<dc:creator><![CDATA[New Media Economics in Indie Rap]]></dc:creator>
		<pubDate>Mon, 22 Mar 2010 14:17:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/?p=984#comment-990</guid>
		<description><![CDATA[[...] VIEW ARTICLE SOURCE [...] ]]></description>
		<content:encoded><![CDATA[<p>[...] VIEW ARTICLE SOURCE [...] </p>
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		<title>By: Jefe</title>
		<link>http://digitalcowboys.com/2010/03/18/welcome-to-the-future-new-media-economics-in-indie-rap/#comment-989</link>
		<dc:creator><![CDATA[Jefe]]></dc:creator>
		<pubDate>Thu, 18 Mar 2010 22:17:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofmusicbook.com/?p=984#comment-989</guid>
		<description><![CDATA[I&#039;m an indie rapper and I can&#039;t say that I agree 100% with this.  I do agree that major record labels are now obsolete, and I believe in the idea of the middle-class musician.  But the idea of music as a service and not a product is not realistic for many indie rappers like myself.  I live in a market where people that are into hip hop don&#039;t really go out to clubs or live music venues because the live music joints only want major label acts when it&#039;s hip hop - even to open - and the club owners are shady and want the ARTISTS to PAY to perform instead of paying the artist!  So for people like me I can&#039;t make music into a service, it has to be a product still. Thankfully the internet makes it easy for people all over to hear my music, but it&#039;s hard to get heard beyond the noise of every other indie and unsigned rapper out there.  Live shows are critical in getting beyond the noise, but I have to try be heard in other cities and states because around here it&#039;s useless.  Hard to get booked out of area when you can&#039;t show that you&#039;ve got a lot of fans that come out to your shows.  Catch 22.

Another thing that is really missing from this is the idea of licensing.  That&#039;s a huge income source for artists and you don&#039;t have to be signed to a major in order to get into it.  I&#039;ve licensed my music for indie films.

Music as a service may be the present in some places, but it is still very much a product in many places.  I spend money on beats, mastering my tracks, submitting to festivals, web hosting, video promotion, and getting CDs made to give to DJs and to sell because there are A LOT of people who don&#039;t believe that you are for real without having that shrink-wrapped disc. I make money through digital and physical sales, ad revenue from sites like Reverb Nation, digital streaming websites, and music licensing.  But when someone bootlegs or illegally downloads my music, all that does is confirm to people that music has value but the artist isn&#039;t worth getting paid.  I saw on Facebook last week that someone asked the question would you buy a whole album from your favorite artist.  There were 35 comments, and every last one of them people said they would first try to find it online for free and download it!  Someone even said they don&#039;t want to spend music on a whole album because if 2-3 songs were not to their taste they would feel ripped off and that the artist didn&#039;t put their all into it!  It&#039;s time &quot;music fans&quot; realize that indie artists should be treated differently major label artists, but a lot of them don&#039;t want to see us as relatable and on the same level.  A lot of them don&#039;t think we are worth anything until someone famous co-signs us and they see us on MTV.  That&#039;s just the way it is.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m an indie rapper and I can&#8217;t say that I agree 100% with this.  I do agree that major record labels are now obsolete, and I believe in the idea of the middle-class musician.  But the idea of music as a service and not a product is not realistic for many indie rappers like myself.  I live in a market where people that are into hip hop don&#8217;t really go out to clubs or live music venues because the live music joints only want major label acts when it&#8217;s hip hop &#8211; even to open &#8211; and the club owners are shady and want the ARTISTS to PAY to perform instead of paying the artist!  So for people like me I can&#8217;t make music into a service, it has to be a product still. Thankfully the internet makes it easy for people all over to hear my music, but it&#8217;s hard to get heard beyond the noise of every other indie and unsigned rapper out there.  Live shows are critical in getting beyond the noise, but I have to try be heard in other cities and states because around here it&#8217;s useless.  Hard to get booked out of area when you can&#8217;t show that you&#8217;ve got a lot of fans that come out to your shows.  Catch 22.</p>
<p>Another thing that is really missing from this is the idea of licensing.  That&#8217;s a huge income source for artists and you don&#8217;t have to be signed to a major in order to get into it.  I&#8217;ve licensed my music for indie films.</p>
<p>Music as a service may be the present in some places, but it is still very much a product in many places.  I spend money on beats, mastering my tracks, submitting to festivals, web hosting, video promotion, and getting CDs made to give to DJs and to sell because there are A LOT of people who don&#8217;t believe that you are for real without having that shrink-wrapped disc. I make money through digital and physical sales, ad revenue from sites like Reverb Nation, digital streaming websites, and music licensing.  But when someone bootlegs or illegally downloads my music, all that does is confirm to people that music has value but the artist isn&#8217;t worth getting paid.  I saw on Facebook last week that someone asked the question would you buy a whole album from your favorite artist.  There were 35 comments, and every last one of them people said they would first try to find it online for free and download it!  Someone even said they don&#8217;t want to spend music on a whole album because if 2-3 songs were not to their taste they would feel ripped off and that the artist didn&#8217;t put their all into it!  It&#8217;s time &#8220;music fans&#8221; realize that indie artists should be treated differently major label artists, but a lot of them don&#8217;t want to see us as relatable and on the same level.  A lot of them don&#8217;t think we are worth anything until someone famous co-signs us and they see us on MTV.  That&#8217;s just the way it is.</p>
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