Tumblr is a great platform to engage with your fans through a combination of social media and microblogging. Here’s some tips to make the most of your Tumblr page:
1) FOLLOWING– Follow other like-minded Tumblrs, who in return, may follow you. But they will only reciprocate if your Tumblr content would be of value to them and their interests.
2) REBLOGGING – Reblogging other Tumblr content onto your own is a great way to engage with others. But don’t just reblog anything. Find content that you value and wish you posted yourself.
3) ENGAGING CONTENT – It’s not worth my time to tell you to post only photos to get the most likes and reblogs. Instead, my advice is to experiment with all content options – post text, photos, video, audio and have fun with it. Then after a few weeks, look back, see what types of posts got the biggest response, and use that information to influence your decisions about future posts. Were your photo posts more popular than audio posts? Did you get more activity on a certain day of the week or a certain time of the day? Try, analyze, adjust, repeat.
4) EXCLUSIVE CONTENT – Post content that lives exclusively on Tumblr, that your audience would not be able to find on your Website, Facebook, Twitter or elsewhere. This special content will help make your Tumblr unique, and it will give your audience a reason to follow your Tumblr when they may already be regularly checking your other platforms. Plus, Tumblr is the only platform that supports GIFs, so use the exclusivity of GIFs to your advantage in driving interest around your Tumblr.
To see all the tips, read the full article by Nick Susi on Hypebot.