Kickstarter is a great tool for startups. It allows you to connect with potential customers before you even release the product and learn from their feed back while simultaneously gathering funds to make your dream product a reality.
One educational company, BrightLoop, just launched their Kickstarter campaign today. BrightLoop is an educational software that creates a new way for teachers to keep all their student observations and notes organized, built around their existing classroom workflow. They are also doing a blog series on Edtech Times, sharing their experiences, approach, and strategy. If you’re looking to start a crowdfunding campaign in the edtech industry, or any industry for that matter, be sure to follow their articles. Learning from other campaigns is one of the best ways to improve your chances for success.
Q: What are the most important parts to include in a Kickstarter video?
A: Story—there is the personal story and the product story. Together you’ll create a window for investors to understand why the project means the world to you. You need to show why you are working day and night on the project and why we should all join in.
Find the best way to tell your story and play around with the most creative way to present it. Here are some things you should keep in mind:
1. Project: The product or project needs to be described in a clear and enthusiastic way. Be unique and creative, but not convoluted. The investors want to see the product or project or examples that are similar to it. Show us what you are making or things you have made in the past that are on the same level or are relevant.
2. Action: Tell us (or show us) how it works, or what it is about, and tell us how it will change the world (in a big way or a small way).
3. Future: The future is the final frontier. The investors want to hear the dream of the project but they also want to see your dream for the future of it. And they need to believe it.
4. Presentation: If you don’t have access to the latest video technology or even if you do, just make sure the presentation is clean, appropriate to the project, and always pay attention to the small details. You will also want to make sure that you have waivers for both the space and the people in the video (feel free to use ours as a template).
You don’t have to be an Academy Award winning actor in your video. All you have to do is care. You are your only spokesperson and you have to pitch your project like it is the last chance you will ever get to. It’s your baby. Show the world how proud you are.
Q: How do you go about writing a story board?
A: It starts by researching effective videos and looking at what they did well and what they could have improved on. For BrightLoop, we paid attention to Goldieblox andLibrary for All as two videos with a similar mission and message to ours. As we got further into the editing process, we also used Macaw as an example for product narrative.
From there, write out the story of the project and the story of the creators. When beginning to work on BrightLoop, I did research on the product and founders and wrote out a quick concept map of what I felt would illuminate their story.
To do this, I tried to find the elements that would make the project stand out visually or thematically and let those elements drive the video. You want them to catch the attention of the viewer in the first 10 seconds and keep that thread going throughout the duration of the video.
Present the project early on, but don’t give it all away at the beginning or else the audience will stop paying attention. Strategically balance out elements of the project, the people, and the motivations. Think of these elements as the: Who, What, When, Where, Why and How.
Once you have figured out the general story, find a good setting or location. Where are you going to sit or stand? Do you want to walk through the space? From there make a list of the shots you want to remember to shoot. Make sure you are always checking off the moments you planned to shoot so you don’t miss anything. Keep all of these resources on you at all times while shooting the video and try to make sure more than one person is keeping track of what has been shot and what moments are left to capture.
To follow BrightLoop’s journey on Kickstarter, be sure to follow the series of articles on Edtech Times.
To see this article in it’s full form, visit Edtech Times.