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From Createbiz – Online Business School for the New Creative Economy. We are redefining the nature of “work” and no other group is more out front in their thinking than creative professionals. Designers, artists, writers, film makers, videoographers, web developers, fashion designers, musicians, and the emerging market of “makers” are redefining work-life balance and what […]
Here is a fresh perspective on what it is like to teach a MOOC, the Massive Open Online Courses being developed by Coursera, edX and others, from Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at the Wharton School in Pennsylvania – recently published in the Pandodaily. “The Wharton School of the […]
Coursera is experimenting with a monetization and retention strategy, which offers students “Signature Tracks” that lead to verified completion certificates. The vast majority of users are just dropping in to take free courses, but the company introduced a “Signature Track” to try to put more weight behind the end-of-course awards issued by universities that […]
Last week, Dave Kusek did a keynote presentation at the ADISQ conference in Montreal, Canada. He spoke about current effective marketing strategies for musicians and artists in the digital age. Business models for success. Here’s the presentation.
Please join me at the ADISQ conference in Montreal this week. I will be doing the afternoon keynote and speaking on “Go to Market Strategies for Musicians”, describing what is working in today’s environment and suggestions for the future. Here is the conference program.
There is a lot of speculation surrounding online education and how it will disrupt traditional teaching and learning systems. Many people are looking to other industries to predict what will happen next and in this case it’s the music industry. While some parallels can be drawn between markets, it is important to note the differences […]
While the recorded music business continues to suffer, the live music business is holding up rather well, propelled in the short term by legacy acts, but moving forward with smaller bands and festivals well poised to fill the shoes of the legendary bands as they retire. Here are some excerpts from a great piece by […]
We are beginning to see the disruption of traditional higher education. This seems to be the path that many institutions are on, as their businesses are in the process of being re-engineered by – you guessed it – the Internet. Just as instant access and peer to peer communication and worldwide communication systems disrupted the […]
Challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it.
Study the Future of Music Online with Dave Kusek at Berkleemusic.com
See the complete Berkleemusic online course catalog here.
