Study Online with Dave Kusek
Most of what we take for granted in the music business today is brand new. A decade ago there was no iPod, YouTube, Facebook or Apple iTunes. A decade from now, the industry will be very different than it is today and anyone seeking to prosper in music or digital media needs to learn to adapt and exploit trends that are shaping the future of the business. That is why we created an online course on the future of music.
Now in its 7th revision, this best selling music business course is about discovering successful strategies for the future. This course is essential for all artists, songwriters and music business people seeking successful careers in the music business.
The online course is packed with insight, facts and examples from artists and business people creating the future of music. The discussions, interactive exercises, and interviews with music industry leaders, will get you to challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it. Each week, we will examine an aspect of the evolving music industry, reflect on changes that are affecting it, and evaluate how these changes, technologies and powerful trends can directly impact your career.
The music industry has been utterly ripped apart by the impact of technology and social media and will never be the same again. New structures and strategies for driving revenue and opportunity are forming and new approaches to the business of music are working more successfully than past approaches. Find out about what is happening and will happen in the music business and how to apply that to your future.
The Future of Music online course lets you examine scenarios for the future from the perspective of both the creative aspect and the business aspect. Together we will look at the landscape of artists, writers, managers and publishers sitting in the center of an entirely new digital ecosystem.
You will learn the Top 10 Truths that will guide the music business in the future
- How money is really made in the music industry and how to get financing for your projects
- The major forces at play in the music market today and tomorrow and how to capitalize on them
- The way technology continuously transforms the music business and how you can leverage technology
- New approaches to promotion like Direct-to-Fan and online licensing that work and challenge conventional thinking
- Business models for the future that exploit digital distribution, fan financing and generate income
In 2005, Dave Kusek and Gerd Leonhard published The Future of Music: Manifesto for the Digital Music Revolution.
It has become both a best selling music business book that continues to be very relavent in today’s environment and an online course.
The Future of Music Book is Available at Amazon.com
“The billions of songs downloaded from the Web monthly has shown that the digital music revolution is well underway. The Future of Music shows us where this is all headed and how music fans and artists are going to benefit from the new paradigms and new business models that are emerging.” -Ted Cohen, Tag Strategic
“Some may find this book controversial while others will consider it prophesy. Kusek and Leonhard have managed to tap into the problems-and possibly the solutions-of an industry at the crossroads. For those of us who left the record business to go into the music business, video games are the new rock ‘n’ roll. But no matter where this revolution begins or ends, the industry must learn to respect and react to its consumers. This book contains valuable insights for us all.” -Steve Schnur, Worldwide Executive of Music, Electronic Arts
I know of no other text that as beautifully and concisely presents the fundamental challenge that music now faces. This book is essential for anyone who wants to understand what is at stake in this debate.” -Lawrence Lessig, Professor of Law, Stanford University and founder of Creative Commons.
“Kusek and Leonhard lay out critical visions of the past, present, and future. A must-read for music and media culture futurists.” -Mike Dreese, CEO, Newbury Comics
“A must read for those who are banking on music for their own future.” – David Roman, Future Music Magazine
“A solid look at how the music industry is healthy even if the music business is not. One of the best takes today on what a “pool of music” could mean to the artists, record labels and consumers.” – The Register (UK)
“I just started reading your book and I can’t put it down!” – Sue Frenz
“I just finished the Future of Music. Incredible read. I’m abuzz with inspiration and hope.” – Chris Farrell
“I have just purchased the Future of Music. Quite an extraordinarly book, to say the least.” – Bob Beland
“Great book. I have bought over a dozen copies for colleagues.” – Richard Rees
“A resounding THANK YOU for raising the consciousness of our customers and audience. We will be recommending your book to everyone we know.” – Amity Carriere, hotlocalmusic.com
“Thank you for giving everyone a reason to believe in the wonderous vision of the future of music.” – Joe Lefebvre
“This should be recommended reading for all those in the industry or want to be in the music industry.” – Amazon Reader