Become a Better Musician – Study Online This Winter

Music Industry

Berkleemusic’s online classes start next week. Learn about music, the future and your part in it. Study with Berklee faculty from anywhere in the world. Improve your skills and become part of an online community of like-minded musicians. Learn to navigate the emerging digital music business, and gain effective techniques in publishing, marketing, management, touring, music […]

Quality and Talent Wins

Great content attracts attention. Our friends Amy Heidemann and Nick Noonan are Karmin and have found amazing lightning-fast popularity with this cover of Chris Brown ft. Lil Wayne, Busta Rhymes “Look At Me Now”. 2.9 million views on YouTube as of a few minutes ago, in less than 7 days. Wow. That’s some velocity. Nod […]

Nigel from Spinal Tap on the World’s Largest Online Guitar Lesson #vai #berkleemusic #guitar

Help Steve Vai Make Guinness World Record™ History! Steve Vai and Berkleemusic are attempting to set the Guinness World Record™ for the World’s Largest Online Guitar Lesson. Learn tips, techniques, and real-world skills from one of the most recognizable guitar players on the planet. Join Steve online on March 3rd to take part in this […]

Your Future in Music Depends on What You Know, Not Who You Know

The music business of the past was driven by a relatively small number of people who controlled the distribution channels, the marketing channels (radio) and the financing available to artists and writers.  If you knew one of these mavens or could network your way to them, then you had a shot at success.  It was […]

Music Business Education

Here is some excerpts from an interview I did with Rick Goetz from musiciancoaching.com “I think it’s critical that you have your own website and drive traffic to your own website in any way imaginable, and that you set up ways to do business transactions on your websites. That can be collecting names, cell phone […]

Music Business Handbook

It’s a new era for the music business. The music industry is rapidly changing, the traditional gatekeepers are evolving (or disappearing), and new distribution outlets, marketing techniques, and business models are popping up all the time. For those that are educated on these changes, there is more opportunity in the “new” music business than ever. […]

Edupunks at Berkleemusic

You want to be a renegade. Take a great idea and run with it, before everyone can ask what you are doing, and then explain it all later.  This is a much better operating mode than asking for permission.  Far more can be accomplished in a shorter period of time, and often with unexpected and […]

The Future of Music Education

Distance learning has come a long way. Once the domain of dubious “as seen on TV” correspondence courses promising diplomas in such arcane disciplines as air conditioning installation and VCR and gun repair, distance education has entered the mainstream. Today, institutions ranging from the Ivy Leagues to local K-12 programs offer virtual coursework on their […]

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