Psychographics and Fan Retention – Guest Post by George Howard

August 30, 2010 By 4 Comments

My friend George Howard recently wrote a great article for Berklee’s Music Business Journal.  In it he explains how music marketers can connect more closely with the fans that matter as they try and propel their band forward.  Here is an excerpt from the article and solid advice for any marketeer.  The complete text can […]

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