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The Music Industry is Changing. Musicians today need to take risks and push the edges of creative expression by embracing the reality that nothing about music is normal anymore. The future belongs to those ready to create new engaging musical experiences – unique products and services. Higher touch, active opportunities for fans and artists to […]
From the Wharton School, an article on the new economics of life for creators and how they will be compensated in the future. Making a living as an artist has never been easy — whether in film, music or publishing. But the digital revolution — and to a lesser extent, the global economic crisis of […]
In this presentation I take a look at the music business from the perspective of the creative people working in it, the artists, songwriters and producers and how it works for them. After all that is where music comes from. I also highlight some case studies of what is working in alternative business models and […]
I did some interviews recently with Jacob Templin from Time Magazine about the realities of the music business today and what is working for some bands. Here is one of the videos. Unfortunately you have to endure a 15 second ad before viewing the story. With hit songs like Code Monkey, the software developer turned […]
My friend George Howard recently wrote a great article for Berklee’s Music Business Journal. In it he explains how music marketers can connect more closely with the fans that matter as they try and propel their band forward. Here is an excerpt from the article and solid advice for any marketeer. The complete text can […]
You want a relationship with your fans? Why not go to their houses and play. No way to get to know people better than invading their homes and doing your thing right in the middle of their living rooms. Right? The future is all about breaking new ground and combining that with solid business models […]
Decades before indie labels and DIY were the norm, and years before women had any real access in the industry, Cris Williamson was busy changing the face of popular music. Cris’s stellar vocals and compelling persona are regarded as legendary for good reason. Despite being like a well-kept secret, and dwelling almost completely in the […]
Challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it.
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