Wiring up Live Music

smartphones at festivals

Hypebot reports: Technology has changed a lot about how concerts are marketed, ticketed and produced since Woodstock.  Recently, the greatest driver of change – particularly from the fan perspective – has been the smartphone.  From taking photos to texting friends and song requests, smartphones are changing how concerts are  consumed and remembered.  But early glimpses of […]

Kaiser Chiefs release fan customized album.

Kaiser Chiefs Picture

Kaiser Chiefs released their new album, The Future is Medieval, on Friday in a very creative manner that is completely customizable by their fans, and with a pretty unique twist, generates income for the fan. Visit the band’s website, and choose 10 out of 20 tracks and create your own personalized version of the album, […]

5 lessons for Building Brand Loyalty

There’s a lot that marketers can learn from the marketing minds behind the entertainer Lady Gaga. 1. Give fans a name. Gaga doesn’t like the word “fan” so she calls them her “Little Monsters,” named after her album “The Fame Monster.” She even tattooed “Little Monsters” on her arm and tweeted the pic to fans […]

Strategic Improvisation – Management Secrets of the Grateful Dead

From a fascinating article just published in the Atlantic. “The Grateful Dead’s influence on the business world may turn out to be a significant part of its legacy. Without intending to—while intending, in fact, to do just the opposite—the band pioneered ideas and practices that were subsequently embraced by corporate America. One was to focus […]

Searching for Salvation

In the face of insurmountable odds I feel a competition is in order. Here’s a pretty telling graph – Recorded music sales over time since 1999.   This is the truth. If you are trying to make money selling recordings, or producing them you are selling into a market that is auguring into the earth.  If […]

Upgraded and Enhanced Music Business Models

Great post from Mashable about how artists are creating upgrades and enhancements to music business models. Earlier Mike King reported in his blog how Amanda Palmer made $19,000 online using Twitter on a Friday night. The important thing is not the fact that she used Twitter, but that she found a way to engage her […]

Lefsetz on the Album Format

This guy is always so over the top, but he delivers the message. “What happens when the labels stop paying an advance? You know that’s gonna happen. With such limited revenue from recorded music, no one’s going to pay you a fortune to make it. There’s no incentive. Live Nation might pay you a fortune […]

New Rules for Artist and Fan Engagement

Props to Dave Allen founder of Gang of Four for these suggestions below. Well considered (and annotated). I recommend that you do what he says. “Humans are subconsciously moved by the emotion of music, it provides a link to their ancestry and to their tribes, it stirs not only positive but sometimes negative feelings linked […]

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