St. Vincent’s recent album was released February 25. In the first week, 29,506 copies were sold – double that of the previous release. St. Vincent worked with Found Group for the digital campaign. The Found Group used their found.ee tool to form retargeting pools that allow them to reconnect with fans, constantly dishing them new content to keep them engaged.
Check out this info graphic that details the Found Group‘s digital strategy for the St. Vincent release. This info graphic was originally from Digital Music News. To get more detail on the strategy and the info graphic, visit Digital Music News.