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EDM is really just short for “Event Driven Marketing”. At last week’s Billboard Futuresound conference in San Francisco, Deadmau5 aka “Joel Zimmerman” gave a candid interview which you can listen to here. He talked freely about his career, the current EDM scene and where things are heading.
Challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it.
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