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Coursera is experimenting with a monetization and retention strategy, which offers students “Signature Tracks” that lead to verified completion certificates. The vast majority of users are just dropping in to take free courses, but the company introduced a “Signature Track” to try to put more weight behind the end-of-course awards issued by universities that […]
A new survey from the Gartner group shows digital music revenues forecast to grow less than 5% per year. This is close to flatlined if you factor in inflation. Not good news for most of the world. ■ Online music revenue from end users will grow more than 31% by the end of the forecast […]
My friends at the Future of Music Coalition are conducting an online survey from Sept 6 – Oct 28th to determine the variety, depth and complexity of the ways that musicians are making money these days. Not theoretically, but actually. We are looking for performers, songwriters, composers, band members, session players, producers, MCs and anyone […]
As we have seen, there are many different ways to make money in music today. In the past few years, much has been said and written about the 360 degree deal, where an artist/writer enters into a business partnership with a company and gives the company lots of rights to recordings, songs, merchandise, and touring, […]
Challenge the conventional thinking about the business of music, and explore new ways of creating, financing, promoting, and distributing it.
Study the Future of Music Online with Dave Kusek at Berkleemusic.com
See the complete Berkleemusic online course catalog here.
