Marketing Strategies – ADISQ Presentation

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Last week, Dave Kusek did a keynote presentation at the ADISQ conference in Montreal, Canada. He spoke about current effective marketing strategies for musicians and artists in the digital age. Business models for success. Here’s the presentation.

Modern Merch: Beyond the Tour T-Shirt – CMJ Panel

Ale Delgado wrote this great recap of our CMJ panel on merchandise last week.  Thanks Ale!  Here is most of it.  Visit her site for more: Considering that I’m always looking for the next big thing, I knew I had to go to CMJ’s “Modern Merch: Beyond the Tour T-Shirt” panel. See, merch is a $2.2 […]

Modernizing the Merch Madness

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For artists struggling to make a living in the digital age, a strong merch strategy can be the difference between living life as a starving artist and making a comfortable living. Yet compared to the recording, publishing and ticketing businesses—which have felt the full effect of technology and the Internet— the merch business today is […]

The Challenge for the Music Business

The tried and true methods of creating success in the music industry are over and are never coming back.  The economics just don’t work for most acts anymore.  The greatest risk in the next 5-10 years for music is that no one will want to fund the development and promotion of new musical acts the […]

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