Ale Delgado wrote this great recap of our CMJ panel on merchandise last week. Thanks Ale! Here is most of it. Visit her site for more: Considering that I’m always looking for the next big thing, I knew I had to go to CMJ’s “Modern Merch: Beyond the Tour T-Shirt” panel. See, merch is a $2.2 […]
Modernizing the Merch Madness
October 1, 2012 By 3 Comments
For artists struggling to make a living in the digital age, a strong merch strategy can be the difference between living life as a starving artist and making a comfortable living. Yet compared to the recording, publishing and ticketing businesses—which have felt the full effect of technology and the Internet— the merch business today is […]
