Gerd Leonhard Interview at Rollo & Grady

My co-author and friend Gerd Leonhard was recently interviewed by Carter Smith of Rollo & Grady. Here is the interview: R&G: How did you become interested in writing about the future of music? Gerd: I was involved in various online ventures during the Internet years, in the late 90s. I was trying to reinvent the […]

Dave Kusek Interview at Rollo & Grady

I was recently interviewed by Carter Smith of Rollo & Grady on The Future of Music. R&G: What was the reason behind writing “The Future of Music?” Dave: Gerd [Leonhard; co-author] and I became friends at Berklee. He did a few projects with the music business department, which is how we got to know each […]

Access, Convenience and Trust

The last few weeks have heralded some great news for the music industry. Radiohead’s experiment with user-based pricing, Madonna’s new deal and the formation of ArtistNation, a “360″ model for music where the artist and the company partner on numerous levels including recordings, touring, merchandise, etc., and Apple’s repricing of DRM free tracks to $.99. […]

Radiohead knows where the real revenue comes from

Great to see a band of this stature make a bold move like this.  Radiohead has released their latest album "In Rainbows" online and for free, if you want it.  They will also accept whatever amount you wish to pay for the songs.  Brilliant! Bertis Downs, manager of R.E.M., says "This is the sort of […]

Interview on the Future of Music

New Formats In a recent interview with Doug Dixon, David Kusek argues that the industry needs to develop new formats for music distributed in physical formats. "Dual Disc is certainly a pointer in the right direction," he says. "You need to create something that has great value in order to continue to compete." For example, […]

Nightly Business Report on the Business of Music

Watch this week’s Nightly Business Report on NPR and Public Television to see a special series on the Music Business, featuring Dave Kusek and Gerd Leonard. "On December 6th, 1877, Thomas Edison shouted a nursery rhyme into his new talking machine. The recording industry was born. Over more than a century, the technology evolved from […]

KCRW audio interview: The Politics of Culture

The Digital Age and The Future of Music. It’s no secret that the music industry is challenged on multiple fronts. Now that we’re in the digital age, how can they change their outlook? Celia Hirschman, KCRW’s music industry commentator, speaks with Gerd Leonhard, co-author of The Future of Music: Manifesto for the Digital Music Revolution. […]

Atlas Plugged Interview Part 2

Held back by fear, you are. The music industry can’t preserve its current model of total control. Rather, it must embrace P2P and other new technologies because consumers won’t accept anything less than full freedom. In the future,preventing customers from doing things they have grown used to will equal a quickly executed death blow. For […]

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