Meet me in Montreal at ADISQ on Thursday

ADISQ

Please join me at the ADISQ conference in Montreal this week.  I will be doing the afternoon keynote and speaking on “Go to Market Strategies for Musicians”, describing what is working in today’s environment and suggestions for the future. Here is the conference program.

Psychographics and Fan Retention – Guest Post by George Howard

My friend George Howard recently wrote a great article for Berklee’s Music Business Journal.  In it he explains how music marketers can connect more closely with the fans that matter as they try and propel their band forward.  Here is an excerpt from the article and solid advice for any marketeer.  The complete text can […]

5 lessons for Building Brand Loyalty

There’s a lot that marketers can learn from the marketing minds behind the entertainer Lady Gaga. 1. Give fans a name. Gaga doesn’t like the word “fan” so she calls them her “Little Monsters,” named after her album “The Fame Monster.” She even tattooed “Little Monsters” on her arm and tweeted the pic to fans […]

Upgraded and Enhanced Music Business Models

Great post from Mashable about how artists are creating upgrades and enhancements to music business models. Earlier Mike King reported in his blog how Amanda Palmer made $19,000 online using Twitter on a Friday night. The important thing is not the fact that she used Twitter, but that she found a way to engage her […]

Social Media Map

Here is a comprehensive map of sites driving the future of social media. From Overdrive Interactive, an online marketing services firm that really gets it. Enjoy and proliferate.

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