Please join me at the ADISQ conference in Montreal this week. I will be doing the afternoon keynote and speaking on “Go to Market Strategies for Musicians”, describing what is working in today’s environment and suggestions for the future. Here is the conference program.
Alex Day has proudly made his way in the music industry without the support of a major label by building his fanbase online. Here he recounts a hilarious meeting with an A&R person and why he left the meeting unsatisfied. He doesn’t tour either and doesn’t see the need to: Typically I make around £3500 […]
For artists struggling to make a living in the digital age, a strong merch strategy can be the difference between living life as a starving artist and making a comfortable living. Yet compared to the recording, publishing and ticketing businesses—which have felt the full effect of technology and the Internet— the merch business today is […]
This live infographic from James West and Len Henriksen shows that the consumption of music has come along way since the days of vinyl records. But now with all the digital variants of music available to anyone with an internet connection, what has become of the stability of the industry and the ability of artists’ to […]
Great content attracts attention. Our friends Amy Heidemann and Nick Noonan are Karmin and have found amazing lightning-fast popularity with this cover of Chris Brown ft. Lil Wayne, Busta Rhymes “Look At Me Now”. 2.9 million views on YouTube as of a few minutes ago, in less than 7 days. Wow. That’s some velocity. Nod […]
Attention indie musicians and marketeers. Digital Music News reported on a recent industry panel at UCLA on the importance of using video, controversy and good content to build buzz and promote your band in the digital age. “Video is key,” said David Dorn, a senior vice president at Rhino Records, speaking to a group of […]