Nettwerk is Canada’s leading privately owned record label and artist management company. Nettwerk has been responsible for managing some of Canada’s biggest artists like Sarah McLachlan, Avril Lavigne, Barenaked Ladies and many others.
The project was to advise the Nettwerk Management team on trends and opportunities in the music industry and how they could take advantage of these trends and new business strategies to better position their artists and their company in the future of music.
The result of the project was a clearer understanding of where the industry was heading and how to apply new strategies to turn one of the best-run independent music companies into a better one.
Nettwerk’s artist managers spend a lot of time positioning their artists and finding new and innovative ways to develop their audiences and make money. Digital Cowboys focused on the realities of the digital music marketplace and recommended new approaches to marketing and distribution for Nettwerk.
New drivers for music and music discovery were identified as well as methods of leveraging file sharing to increase awareness and development of alternative income streams for artists and writers.