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Posts tagged "music"

Build your Community of Super Fans

Posted on December 29, 2014 by digitalcowboys in Live Music, Merchandise, Music, Music Creation, Music Industry, Music Marketing, Music Publishing, Online Course - FOM, Radio, The Future
community of super fans

Do have a base of loyal fans for your music? Building a community of fans and super fans is the #1 thing you can do to enhance your music career. This is critical to your success. Let me show you how.

In this new Mini Series I address the biggest problems that independent artists, songwriters, DJs and producers face and walk you through practical solutions that you can start applying to your music career TODAY.

The first video starts with Fan Engagement. I’m going to show you how to create communities of Fans and Super Fans that will support you for years.

Watch this video to see how it is done

community of super fans
I have been helping hundreds of musicians discover what has been holding them back from success. Don’t get trapped by your own frustrations, I can help you break through.

In this video I introduce you to two of my star New Artist Model Members Hayley and Sara from the Steel Blossoms, who are using these techniques to build a community of Super Fans with social media. I also show you how to build a killer online presence for yourself.

Inside this Mini Series I reveal the proven strategies I have been teaching my members and clients.

Discover:

  • How to create Communities of Fans and Super Fans
  • How to develop Experiences that your Fans will Crave and Pay You for
  • How to make Money in Music and Monetize your Audience Again and Again
  • How to uncover Opportunities via Power Networking
  • How to unlock Multiple Revenue Streams to support Your Career
  • How to get your audience to go from “Free” to “Paid”
  • Plus much, much more…

This is the best time in history to be a creative person, and I promise to do everything I can to help you eliminate any obstacles that are in the way of you achieving your dreams.

Now it is up to you to join me in this first video.

P.S. PLEASE – If you know anyone else who might benefit from this Mini Series on the music business, please share this post with them. Everyone deserves a chance at success and they will thank you for sharing!

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Music and Data

Posted on March 26, 2014 by digitalcowboys in Music, Music Formats, Music Industry
Photo credit: http://bit.ly/1pyuRO9

Photo credit: http://bit.ly/1pyuRO9

Data is becoming increasingly important in the music industry. Many streaming services rely on it to power their music recommendations and some companies are even using data to try to predict the next big thing in music. However, with something as personal as music, is more reliance on data always a good thing?

Article from Emily White on Billboard. Check out the full article here. 

When I log on to Spotify, it recommends I listen to T. Rex because I listened to Marc Bolan. Bolan is the frontman of T. Rex. I roll my eyes and click away.

Recommendation algorithms increasingly suggest everything we may want to watch, read or buy; who to follow on Twitter, what New York Times article to read next or what home goods products to order from Amazon.

What happens when that logic is applied to something as personal, unexplainable and previously unquantifiable as music?

Data is trendy right now, and the music industry is catching on. Samsung just launched a mobile personalized radio app called Milk, Lyor Cohen is tapping Twitter metrics, Gracenote is analyzing BitTorrent data and Warner Music inked a label deal with Shazam. A forthcoming Cone speaker promises to really get to know you by using contextual information like what room you are in and the time of day to tell you exactly what it thinks you want to hear.

It’s not a totally new concept. Pandora’s genome project was first launched in 2000 to analyze and catalog a web of musical attributes. Apple launched its Genius feature in iTunes in 2008 using purchase history to recommend what you might like. Most digital music services today come with suggested artists and some sort of auto play function — and most of those services are, or were, being powered by Echo Nest data. But as the T. Rex example shows, music recomendation is not an exact science yet.

In a conversation after his presentation, Whitman likened what the Echo Nest does to Google search, “It’s a way to browse and discover things. It’s like a Google search — we’re not forcing anything on you, its a way to explore.”

As streaming services like Beats, Spotify and Rdio offer essentially the same catalogue of music, with a few notable exceptions, the real differentiation factor between services is going to be the user experience and the quality of those recommendations.

Because most casual music listeners want an easy button, like a radio dial, that provides a finite number of options rather than a seemingly infinite flood of choice. As the Echo Nest’s director of developer platforms Paul Lamere said at SXSW: “You have to find a way to engage the people that are going to be intimated by a search box [sitting] in front of 30 million songs.” Humans tend to prefer to lean back and trust what a computer suggests as correct, that’s why three-fourths of all viewer choices on Netflix are from the recommendations on the home screen.

“Taste profile is a huge portion of the Echo Nest business these days. We are tracking tens of millions of people’s music listening history on our systems. This powers all of our personalization, so when you log on to one of the services that use the Echo Nest Taste Profile, they’ll know about you right away. They’ll say ‘Well I know this person, what kind of music they like and what kind of stuff they want to listen to in the morning.’ If sometimes they listen to kids music, thats a different thing than listening to metal music another time of the day.”

With all this data to crunch and tastes to triangulate, what about human reccomendation?

Though there is no data point for musical serendipity, there may be a sweet spot between rockism (humans) and technological determinism (computers) when considering algorithmic discovery. It can be easy to frame the choice as human versus machine, but those algorithms were created by humans, for humans. A computer-generated recommendation is not necessarily always better than a human’s, but perhaps better than a human mind alone. People ultimately care about the music, not the technology that delivers it.

Do you think computer recommendation is a good thing in music? Do you see a trend towards more human recommendation?

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Infographic: YouTube and Music

Posted on January 31, 2014 by digitalcowboys in Music, Music Formats, Music Industry, Music Marketing

We all know that YouTube is a huge platform in music, but just how influential is it? Today YouTube is a discover platform, and listening platform, a community platform, and even a platform to stay up to date on your favorite band’s activities. Chances are if anyone recommended a song to you, YouTube was the first place you went.

Whether you’re a music fan or a musician yourself, it’s important to understand the power of this online platform. So, tell us how you use YouTube. 

Check out this infographic from VideoInk:

YouTubeMusicEconomy

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Introducing New Artist Model Online Course

Posted on December 15, 2013 by digitalcowboys in Artists and Writers, Business, Creativity, Education, Live Music, Merchandise, mobile, Music, Music Copyright / Legal, Music Creation, Music Formats, Music Industry, Music Marketing, Music Publishing, Online Course - FOM, Radio, Startups, The Future

logo_transparent

I am very happy to announce today the availability of a new, affordable, online music business course entitled the New Artist Model. It’s been called “the essential online course for independent musicians” who are trying to make a successful career in the new music industry. Here is a sneak preview:

The New Artist Model is a Success Framework for independent musicians, performers and songwriters developed by Dave Kusek. We teach you how to create a musician business around yourself and how to develop multiple income streams. With this framework, you will gain focus and knowledge that can guide you into the life of music you deserve. Retain your creative freedom and take control of your career. With the right plan you can generate more revenue and expand your audience.

This course is based on teaching tens of thousands of musicians from around the world at Berklee College of Music and Berkleemusic.com and realizing that high-quality online education does not have to be  expensive.  Why pay tens of thousands of dollars or more for a certificate or degree program from Full Sail or elsewhere, when you can get effective and practical instruction that addresses opportunities in the new economy at a fraction of the cost? This is the new way, the New Artist Model.

Check out the New Artist Model online course here.

Get the life in music that you deserve and learn about team building, copyright, time management, publishing and licensing, booking strategies, online marketing, branding, setting up multiple revenue streams, and creating a plan for success as a musician today. The course will be enrolling soon.Sign up for some free lessons to get on the list and be notified when we launch.
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The Evolving Musician

Posted on November 20, 2013 by digitalcowboys in Creativity, Music, The Future

One of the most amazing things about music is that it is always evolving. You can alway push the boundaries of a genre or even mash two together to create something completely new. All the genres we have today are a result of this creative evolution and new genres will continue popping up as we move towards the future.

Especially today, it’s easy to feel like everything has been done. With so many creative people out there, developing a unique style can seem almost impossible. But isn’t that challenge one of the reasons we became musicians in the first place? If there wasn’t always some way to improve or grow, would we be as drawn to making music? Maybe you won’t invent a completely new genre, but by continuing to push yourself creatively you’re adding to the infographic below one song at a time.

Today, remember this infographic. We’ve come from classical and ragtime to grunge, post rock, and EDM. Just like the evolution of music, your creative journey as a musician has no final end where you know and have done everything. And that’s a good thing.

Here’s the static version of the infographic. Be sure to check out the interactive version here.

6a00d83451b36c69e2019b015700f0970d-450wi

 

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Make the Most of Your Music Video Budget

Posted on November 14, 2013 by digitalcowboys in Creativity, Music, Music Marketing
Photo by Mark Thorsen on Flickr.

Photo by Mark Thorsen on Flickr.

For musicians, video is an extremely powerful media. Many music fans use sites like YouTube to keep up with news from their favorite bands, discover new bands, and listen to music.

Indie musicians with a limited budget do not need to be intimidated or discouraged by the big-money major label videos. You can create great video content on a budget. As a musician, you are creative. Use that creativity to come up with great video ideas that don’t require millions of dollars! Your fans will appreciate the thought you put into the video and the fact that you didn’t follow the default “we’re playing our song in the woods” approach.

Kelley James is a singer/songwriter. This article he wrote for Hypebot is a great example of how real musicians are doing great things on a limited budget. Here’s a short excerpt from the article. You can read the full article on Hypebot. 

1. When creating content, think outside the box.

Everyone is pretty familiar with the two main standbys that most artists will utilize when it comes to creating videos: the video-blog update and, of course, music videos. One is low budget with the potential to be stale and contrived while the other often seems like too big of an investment for artists who are still growing. That’s why it’s very important to think outside the box when it comes to video content. What are your viewers getting from your videos that they can’t get elsewhere? If the answer is “nothing”, they probably won’t be tuning in any time soon. When I’m creating content for my channel, I like to give my fans something they can’t see at a show or buy on iTunes, so I like to do one of my signature freestyles on-the-spot. Other times, I’ll mash up two songs into one streamlined acoustic performance. Once your viewers realize that they’re getting in on something special when they watch your videos, you can bet they’ll be back again next time.

2. More is less.

There’s proof all over the web that a clever idea can be as valuable, if not more, than a bloated budget. A lack of funds can be a blessing more than a curse in that it forces you to think creatively and work with whatever resources are immediately available. In 2012, I released my single “Summertime On My Mind” and wanted to create a unique video to promote it without spending a ton of cash. I was involved in a campaign for Patagonia at the time called “Repair, Reuse, Recycle” which was aimed at promoting cleaner environmental practices and conserving resources, and I saw one that one of the logos was an acoustic guitar with only one string. Inspiration struck. With the goal of showing that you can create something awesome with only simple tools, I rounded up five friends and six guitars – each with only one string. We played the entire song together, one string per person, and over 13,000 views later, I was able to prove that it doesn’t take more than a few buddies and some ingenuity to make something special. Don’t get caught up in trying to copy the music videos you see on TV, because the average major label video usually has a budget somewhere between $200,000-$500,00. Use your brain and remember, more is less.

For more tips from Kelley James, check out the full article on Hypebot.

How do you make the most of your  video budget? Share in the comment section below!

For more articles like this, be sure to subscribe to our newsletter.

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Is Music the Key to Success

Posted on November 11, 2013 by digitalcowboys in Education, Music

The music profession and musical training is often pushed aside for the likes of math, business, and economics. However, recently more and more studies have presented evidence that musical training contributes to more than one’s ability to play a song. You may be surprised to find out that many top executives and influential people in today’s society are musicians on some level. Some are trained at top music schools, others are more causal, self-taught players, but all of them will not hesitate to name music as one of the contributing factors to their success.

In this article, which originally ran on the New York Times, many top executives say that music taught them collaboration, creativity, discipline, and the ability to meld many conflicting ideas into one solution. These skills are useful not only in music, but in all aspects of life, including business.

Think about it, musicians spend hours trying to perfect one short phrase. They know when to take the solo and when to give the spotlight to their bandmates. They would rather try something new than stick with the same old. The professional who puts that same dedication into their work, who is not afraid to share the spotlight and delegate, and who tries new things is often the one that achieves success.

This article, written by Joanne Lipman, was originally published on the New York Times:

CONDOLEEZZA RICE trained to be a concert pianist. Alan Greenspan, former chairman of the Federal Reserve, was a professional clarinet and saxophone player. The hedge fund billionaire Bruce Kovner is a pianist who took classes at Juilliard.

Multiple studies link music study to academic achievement. But what is it about serious music training that seems to correlate with outsize success in other fields?

The connection isn’t a coincidence. I know because I asked. I put the question to top-flight professionals in industries from tech to finance to media, all of whom had serious (if often little-known) past lives as musicians. Almost all made a connection between their music training and their professional achievements.

The phenomenon extends beyond the math-music association. Strikingly, many high achievers told me music opened up the pathways to creative thinking. And their experiences suggest that music training sharpens other qualities: Collaboration. The ability to listen. A way of thinking that weaves together disparate ideas. The power to focus on the present and the future simultaneously.

Will your school music program turn your kid into a Paul Allen, the billionaire co-founder of Microsoft (guitar)? Or a Woody Allen (clarinet)? Probably not. These are singular achievers. But the way these and other visionaries I spoke to process music is intriguing. As is the way many of them apply music’s lessons of focus and discipline into new ways of thinking and communicating — even problem solving.

Look carefully and you’ll find musicians at the top of almost any industry. Woody Allen performs weekly with a jazz band. The television broadcaster Paula Zahn (cello) and the NBC chief White House correspondent Chuck Todd (French horn) attended college on music scholarships; NBC’s Andrea Mitchell trained to become a professional violinist. Both Microsoft’s Mr. Allen and the venture capitalist Roger McNamee have rock bands. Larry Page, a co-founder of Google, played saxophone in high school. Steven Spielberg is a clarinetist and son of a pianist. The former World Bank president James D. Wolfensohn has played cello at Carnegie Hall.

“It’s not a coincidence,” says Mr. Greenspan, who gave up jazz clarinet but still dabbles at the baby grand in his living room. “I can tell you as a statistician, the probability that that is mere chance is extremely small.” The cautious former Fed chief adds, “That’s all that you can judge about the facts. The crucial question is: why does that connection exist?”

Paul Allen offers an answer. He says music “reinforces your confidence in the ability to create.” Mr. Allen began playing the violin at age 7 and switched to the guitar as a teenager. Even in the early days of Microsoft, he would pick up his guitar at the end of marathon days of programming. The music was the emotional analog to his day job, with each channeling a different type of creative impulse. In both, he says, “something is pushing you to look beyond what currently exists and express yourself in a new way.”

Mr. Todd says there is a connection between years of practice and competition and what he calls the “drive for perfection.” The veteran advertising executive Steve Hayden credits his background as a cellist for his most famous work, the Apple “1984” commercial depicting rebellion against a dictator. “I was thinking of Stravinsky when I came up with that idea,” he says. He adds that his cello performance background helps him work collaboratively: “Ensemble playing trains you, quite literally, to play well with others, to know when to solo and when to follow.”

For many of the high achievers I spoke with, music functions as a “hidden language,” as Mr. Wolfensohn calls it, one that enhances the ability to connect disparate or even contradictory ideas. When he ran the World Bank, Mr. Wolfensohn traveled to more than 100 countries, often taking in local performances (and occasionally joining in on a borrowed cello), which helped him understand “the culture of people, as distinct from their balance sheet.”

It’s in that context that the much-discussed connection between math and music resonates most. Both are at heart modes of expression. Bruce Kovner, the founder of the hedge fund Caxton Associates and chairman of the board of Juilliard, says he sees similarities between his piano playing and investing strategy; as he says, both “relate to pattern recognition, and some people extend these paradigms across different senses.”

Mr. Kovner and the concert pianist Robert Taub both describe a sort of synesthesia — they perceive patterns in a three-dimensional way. Mr. Taub, who gained fame for his Beethoven recordings and has since founded a music software company, MuseAmi, says that when he performs, he can “visualize all of the notes and their interrelationships,” a skill that translates intellectually into making “multiple connections in multiple spheres.”

For others I spoke to, their passion for music is more notable than their talent. Woody Allen told me bluntly, “I’m not an accomplished musician. I get total traction from the fact that I’m in movies.”

Mr. Allen sees music as a diversion, unconnected to his day job. He likens himself to “a weekend tennis player who comes in once a week to play. I don’t have a particularly good ear at all or a particularly good sense of timing. In comedy, I’ve got a good instinct for rhythm. In music, I don’t, really.”

Still, he practices the clarinet at least half an hour every day, because wind players will lose their embouchure (mouth position) if they don’t: “If you want to play at all you have to practice. I have to practice every single day to be as bad as I am.” He performs regularly, even touring internationally with his New Orleans jazz band. “I never thought I would be playing in concert halls of the world to 5,000, 6,000 people,” he says. “I will say, quite unexpectedly, it enriched my life tremendously.”

Music provides balance, explains Mr. Wolfensohn, who began cello lessons as an adult. “You aren’t trying to win any races or be the leader of this or the leader of that. You’re enjoying it because of the satisfaction and joy you get out of music, which is totally unrelated to your professional status.”

For Roger McNamee, whose Elevation Partners is perhaps best known for its early investment in Facebook, “music and technology have converged,” he says. He became expert on Facebook by using it to promote his band, Moonalice, and now is focusing on video by live-streaming its concerts. He says musicians and top professionals share “the almost desperate need to dive deep.” This capacity to obsess seems to unite top performers in music and other fields.

Ms. Zahn remembers spending up to four hours a day “holed up in cramped practice rooms trying to master a phrase” on her cello. Mr. Todd, now 41, recounted in detail the solo audition at age 17 when he got the second-highest mark rather than the highest mark — though he still was principal horn in Florida’s All-State Orchestra.

“I’ve always believed the reason I’ve gotten ahead is by outworking other people,” he says. It’s a skill learned by “playing that solo one more time, working on that one little section one more time,” and it translates into “working on something over and over again, or double-checking or triple-checking.” He adds, “There’s nothing like music to teach you that eventually if you work hard enough, it does get better. You see the results.”

That’s an observation worth remembering at a time when music as a serious pursuit — and music education — is in decline in this country.

Consider the qualities these high achievers say music has sharpened: collaboration, creativity, discipline and the capacity to reconcile conflicting ideas. All are qualities notably absent from public life. Music may not make you a genius, or rich, or even a better person. But it helps train you to think differently, to process different points of view — and most important, to take pleasure in listening.

How has music contributed to your career? Share in the comments below.

For more articles like this, be sure to subscribe to our newsletter.

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Trends in Mobile Music

Posted on July 25, 2013 by digitalcowboys in mobile

Mobile is becoming increasingly important for musicians and music fans. Consumers seem to be using their smart phones and other portable devices like the tablets for just about everything, and music is no exception. Fans today can listen to their favorite music through streaming services like Pandora from anywhere and discover new bands and musicians on the go. In addition to listening and discovery, there are also a wide range of music apps that allow fans to keep track of their favorite bands. The market for mobile in music will no doubt continue to grow, providing fans and musicians with new opportunities to connect.

To get a better picture of some of these trends check out this infographic from Hypebot:

Mobile_Music_Infographic

 

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Collaboration to Grow Your Fanbase

Posted on July 12, 2013 by digitalcowboys in Music Marketing

Collaboration is a key factor for success in today’s music industry. It is very difficult to “make it” on your own without the help of band members, team members, and other musicians and bands. When it comes to growing your fan base, collaborating with other bands or musicians is a great method. You can promote each other on Facebook, you can play live shows together, and you can share each other’s music with your followers. Get creative with your collaboration ideas! In the end, collaboration between two or more bands creates a mutually beneficial relationship.

Here’s one example of musician collaboration from Hypebot:

Let’s say you put together a playlist with tracks from 10 artists you feel close to in your scene, with a couple of simple assumptions: each of you has 2,000 fans (or followers), and there is no cross-over in your fanbase. If each of those 10 artists shares your playlist, you’ll be reaching a potential of 11*2,000 = 22,000 fans. Assuming 20% actually listen to the content, and a quarter of those become fans or followers of you and the artists in your playlist, that’s 1,100 new fans for everyone. Some of the assumptions are simplistic, but you get the picture.

This idea of curation as a means of putting a musical scene you feel a part of in the spotlight has yet to overpower the hype of discovery algorithms, but already some artists have been headed in that direction for some time, notably in the electronic music and hip-hop scenes. Take a look at French artist Brodinski: hisFacebook and Twitter feeds are filled with musical content from artists he’s close to. Or Boston duo Soul Clap, who regularly create DJ charts on Beatport; and, because, there’s a “buy” link on the tracks, these guys are actually providing their fans with an incentive to financially support the acts they’ve curated. If you believe in the power of connecting with other musicians, of creating a movement, your job as an artist becomes to get connected with your scene, finding the artists you see as part of your movement, help them be discovered and identified as part of the movement, and help them reciprocate. As long as there’s an unmistakable unity, the bigger the movement, the bigger everyone’s personal gains, ultimately.

To read the full article, visit Hypebot.

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Apple’s Online Radio: iTunes Radio

Posted on July 2, 2013 by chelseagira in Music Industry, Radio, The Future

Apple announced its long anticipated online radio last month. The free version, iTunes Radio, and the ad-free paid version, iTunes Match, will be available to consumers and music fans later this year. Apple’s iAd will be supporting the free service. As a company known for innovation and market disruption, seeing a model so similar to Pandora’s is a little anticlimactic. Apple’s lack of success and interest in the advertisement market also raises some questions about their model. However, while it seems like Apple is late to the game and that their model is similar to that of the struggling Pandora, a deeper look shows some key differences on which Apple is betting their success.

Granted, many of Apple’s recent iTunes endeavors like Ping have not been wildly successful. Ping was installed on hundreds of millions of devices and was easily available to consumers, but if the product is not good, this does not matter. iTunes radio will most likely take a similar approach. Through iTunes, the iPod, and the iPad, Apple has an enormous customer base to which it can push this new service. However, in order to get people to switch from their current streaming service, there must be minimal switching costs – it must be easy to understand, intuitive, and clean.

Similar to Ping, iAd has not currently gained the traction it needs to support an online radio. In the past, iAd has had a difficult time attracting and holding on to top brands for advertisements. The service previously offered little control over where the ad was placed, costed more than rival services, and had a reach limited to Apple’s mobile products. It will be interesting to see how Apple adapts this service to support the online radio.

The radio service itself may be enough to attract the high-paying advertisers they need. The iTunes Store has gathered data on millions of consumers for years. Data on what genre of music they purchase, what bands they like best, how much money they spend on music and other recreational goods, what movies they watch, what books they download, and what apps they have downloaded and use. With this information, Apple can offer advertisers extreme consumer targeting based not only on demographics, but psychographics as well.

Other than data, Apple has good relations with more record labels. Because of the importance of the iTunes Store in today’s music economy, Apple has secured more robust licensing agreements with the majors, allowing Apple to potentially reach more people in more countries with more music than Pandora or Spotify.

As implied by the services names, iTunes Radio and iMatch will be heavily integrated with the iTunes store. Listeners will be able to purchase music heard on the radio and the music discovery mechanism will most likely be based on a mixture of listening information and data from the listener’s iTunes library preferences. Again, the huge amount of data Apple has been able to collect over the years may help them produce a more intuitive recommendation and discovery method.

To see an in-depth overview of the royalty calculations for Apple’s online radio services, check out this article from Billboard.

Of course, at this point, the potential success of Apple’s online radio is all speculation. It will be interesting to see what Apple can bring to the table in terms of innovation in this difficult market. The price for iTunes Match is currently set at $24.99 per year, as compared to Pandora’s $36.99 yearly fee.

As of May 2013, Pandora has 70.8 million users and Spotify has 24 million. What do you think about Apple’s online radio? Will it disrupt the market, or are they too late coming into the game?

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